Where is YOUR business going in 2012?

December tends to be the busiest time of year.  With the holidays, parties, traveling, cooking, baking, decorating, shopping….ahhh and the traffic.  Just look around and you don’t see anyone slowing down. 

I’ve always been amazed that with everything going on around us…. This tends to be times of change in the Real Estate business.  This is when agents start to reevaluate their business practices.  They take a look back over the last year and ask themselves if their pleased with their results.  Each one of you should be proud of what you’ve accomplished!    

Do you have a plan for 2012?   For better or worse, we all need a business plan; just as a builder needs plans to build a house.  You must have goals and action steps, and you need to review it regularly and keep it updated.  Most of all it needs to be easy, we won’t work it if it’s not easy. 

My suggestion is to separate your marketing plan from your business plan.  Your business plan needs to be about the big picture of how you run your business.

Find a quiet place without distractions.   Start asking yourself some of the tough questions?

·      Where did my business come from over the last 12 months?

o   What’s working?

o   What do I need to do to get better?

o   What needs more consistency?

o   What adjustments do I need to make?

·      How many appointments did I go on?

·      How many listings?

o   Percentage Sold?

o   List Price to Sale Price Ratio?

·      How many Buyers?

Know Your Numbers!!!!  Nothing is more powerful than your numbers!!!

Consider the 3-5 things you really want to attend to in relations to your long term vision for your business, write these down and then write action steps for each of these, with time lines for each.

Having a plan is critical to your business growth.  Whether you’re looking for more clients, more visibility or more income in your business.  You can reach all of these goals by creating and following through with a plan.  Afterall, the things we focus on expands!!!

If you would like any assistance with working on your business plan, please don’t hesitate to contact me.  I’d be happy to sit down and help you define your business goals.